Why The Ford Bronco Outshines the Jeep for Off-Roading
By Jacquelyn Payne, Adventure Enthusiast
When it comes to off-road vehicles, two names often dominate the conversation: the Ford Bronco and the Jeep Wrangler. Both are icons of adventure and rugged capability, but the Ford Bronco stands out as the better choice for off-roading enthusiasts. From advanced technology to superior design, the Bronco delivers an unparalleled experience in tackling rugged terrain.
1. Advanced Off-Road Technology: The Ford Bronco is packed with cutting-edge technology designed to enhance off-road performance. It's G.O.A.T. Modes® (Goes Over Any Terrain) system allows drivers to select from various terrain settings, including Sand, Rock Crawl, and Mud/Ruts, optimizing the vehicle’s performance for specific conditions.
In contrast, while the Jeep Wrangler offers similar terrain management systems, the Bronco’s integration of technology is more intuitive and user-friendly. Features like the Trail Turn Assist, which reduces the turning radius on tight trails, and Trail One-Pedal Drive, which simplifies crawling over obstacles, make the Bronco an innovative leader in off-road capability.
2. Independent Front Suspension: One of the standout features of the Ford Bronco is its independent front suspension (IFS), which provides better handling and comfort on uneven terrain. While the Jeep Wrangler relies on a solid front axle, which offers durability, it sacrifices ride quality and steering precision. The Bronco’s IFS delivers smoother rides over rocky trails, making it more accessible and enjoyable for both experienced off-roaders and beginners.
3. Removable Doors and Roof: Both the Bronco and the Wrangler offer removable doors and roofs, but the Bronco takes this feature a step further. Unlike the Wrangler, certain models of Bronco’s doors are frameless and can be stored in the cargo area, allowing adventurers to keep them close at hand while still enjoying the open-air experience. This level of convenience makes the Bronco a more versatile choice for those who want to switch between covered and open-air driving without hassle.
4. Engine Power and Performance: The Ford Bronco offers a range of powerful engine options, including the 2.7L EcoBoost® V6 that delivers 330 horsepower and 415 lb-ft of torque. This provides ample power for conquering steep inclines and navigating tough trails.
While the Jeep Wrangler also offers a variety of engines, including a V8 option, the Bronco’s turbocharged engines strike a balance between power and efficiency. Additionally, the Bronco’s 10-speed automatic transmission provides smoother gear transitions compared to the Wrangler’s 8-speed automatic.
5. Durability and Design: The Bronco is built with off-road durability in mind, featuring a high-strength steel frame and available bash plates to protect critical components. Its water-fording capabilities of up to 33.5 inches and available 35-inch tires in the Sasquatch Package further enhance its ability to tackle extreme conditions.
While the Jeep Wrangler is undeniably rugged, the Bronco’s thoughtful design elements, such as its flat-topped fenders for easier spotting and modular construction for custom upgrades, make it more adaptable to a variety of off-road scenarios.
6. Comfort and Convenience: Off-roading isn’t just about capability—it’s also about enjoying the ride. The Ford Bronco offers a more comfortable and spacious interior, with user-friendly tech like the 12-inch SYNC® 4 infotainment system, Apple CarPlay, and Android Auto compatibility. The Jeep Wrangler, while functional, often falls short in interior comfort and tech features, especially in base models.
7. Value for Money: While both vehicles offer competitive pricing, the Bronco’s advanced features and superior performance make it a better value for the money. Its combination of capability, comfort, and innovation ensures you get more for your investment, whether you’re an occasional trail explorer or a seasoned off-road enthusiast.
The Ford Bronco has redefined off-roading by blending rugged capability with modern technology and comfort. From its advanced terrain management systems and independent front suspension to its powerful engine options and versatile design, the Bronco outshines the Jeep Wrangler in nearly every category. For those seeking the ultimate off-road vehicle, the Ford Bronco is the clear choice, offering an unbeatable mix of adventure, innovation, and performance. Book your Las Vegas outdoor adventure today with Buck’n Bronco Off-Road Adventures … you won't be disappointed!
Photo credits: Xuanyu Han | Car and Driver (July 2020) and William Walker | Motortrend (Sept 2022)
January 19, 2025